Competitive analysis

Competitive analysis

Competitive analysis in seconds instead of hours thanks to artificial intelligence.

Challenge

  • Time management: Lack of time resources for detailed competitive analyses.
  • Scattered information: Important data is scattered across various formats and sources such as product sheets or sales information.
  • Time-consuming evaluation: Collecting and analyzing relevant data requires considerable time.
  • Manual data preparation: Information must be laboriously extracted by hand and converted into a comparable format.

Solutions

  • Comparisons across different sources: Systematic analysis and comparison.
  • Clear presentation: Information is prepared clearly and structured at the push of a button, e.g. in tabular form.
  • Price comparisons: Determination and juxtaposition of prices for various products.
  • Feature comparison: Precise analysis of product characteristics to identify USPs and weaknesses of own products.

Result

  • 60% more efficient information processing: Ability to quickly extract information from many different sources.
  • Formatting and compact presentation in seconds: Clear and understandable presentation of collected data.
  • Better understanding of the target group: Deeper insights into customer needs and preferences.
  • Identification of competitive advantages: Identification of strengths and weaknesses compared to the competition.
  • Continuous adaptability: Quick responsiveness to new trends and changes in the market.

Prompt Examples

  • "Which of the products in [segment] has the highest [performance feature]?"
  • "Are there competitors offering [product category] with [specific feature]?"
  • "What are the three most important criteria for comparing [product category]?"
  • "Compare the [own product] with [competitor product A] and [competitor product B]?"